Sales Enablement · NFC•B2B distributor in the industrial sector
NFC-Powered B2B Catalog with Per-Client Pricing
A tap-to-browse product catalog: each client gets a private URL — printed on an NFC tag — that shows the shared catalog with their own negotiated prices applied. No app to install, no login, just tap.
Status
Launched
Timeline
3 weeks
The founder wanted a way to hand clients something more useful than a business card. Each customer had a slightly different price list negotiated over the years, and every quote request meant digging through a personal spreadsheet to remember which discount applied to whom.
We built a public catalog with a twist: alongside the base site at "/", every client gets their own secret URL at "/c/<slug>" — the exact same catalog, but every price is overridden with what was negotiated for them. The slug is unguessable, the page is noindexed, and the same URL is encoded onto a physical NFC tag the founder can hand out or stick on packaging. A client taps their phone on the tag and lands directly on their personal price list.
An admin dashboard manages the client roster and the bulk price editor: pick a client, see every active product with their override next to the base price, edit in a spreadsheet-like table, save. Empty overrides revert to the base price. WhatsApp CTAs pre-fill the client name so sales knows the origin of every incoming request.
Outcome
Turned a printed price sheet into a living, personalized microsite. Clients get accurate pricing in one tap, and the sales team stopped re-quoting the same items from memory.
Stack
ReactTanStack StartTypeScriptTailwindSupabaseNFCWhatsApp